Red Bull Floating Rack

rack red bull stand red bull stand rack Bar Golden palace torino Concept Red Bull stand rack
Team
De Leo & Drasnar Architects

Collaborators
Santiago Restrepo Arias
Tzlil Lussato
Falegnameria Gardiman 
Location
EU
Date
2020

Tipology
Stand - Rack
mod. Matyas
Status
Completed
Lightness and levitation. These are essential concepts used in another one of our collaborations with Red Bull. Designed initially for the Golden Palace Hotel in Turin, Italy, the rack’s design and color choices adapt perfectly to its environment. A dark volume apparently suspended in mid-air, with a golden core that highlights the separation of two blocks. Design and details merge once more with the purpose to promote the brand’s name and reach larger amounts of people.